bpi

The UK is about to launch a new anti-piracy campaign in 2015 that aims to educate pirates rather than punish them. The UK government will pledge £3.5 million to help make the public aware of legal ways to download movies and music. The Voluntary Copyright Alert Programme will also see those who persistently use illegal downloads be sent letters from their ISP warning them that their actions are illegal and are harming creative industries. Those who are believed to be infringing copyright will be sent up to four of these letters a year, though no further action will be taken against pirates if they ignore the warnings. Speaking to the BBC, chief executive of the BPI Geoff Taylor explained that the new campaign was a way to persuade internet users to get their content legally. “It’s about persuading the persuadable, such as parents who do not know what is going on with their net connection,” he said. “Vcap is not about denying access to the internet. It’s about changing attitudes