343 Industries Admit The Lack of Focus On Master Chief In Halo 5 Was A Mistake
Halo 5: Guardians was a major departure for the series when compared to its predecessors. Early marketing material positioned the main character, Master Chief, as a possible bad guy while the finished product saw the campaign split playing time between the famous Spartan and a new group of super soldiers. This deviation from the an established formula that has proved incredibly popular for Microsoft and the Xbox brand proved controversial. Players were disappointed that they didn’t get to play as Master Chief as much as they wanted, while the campaign didn’t deliver on the marketing hype. Frankie of 343 Industries confirmed that the company was aware of these issues and was taking the feedback onboard for the next instalment in the franchise. “We took some digs for storytelling in Halo 5, but they were absolutely merited. We very much realized that people wanted Master Chief’s story of Halo 5,” he said in the latest issue of GamesTM. “We definitely marketed in a way that we hoped was going to bring