Sega's New Era Outlined In Interview
Sega has gone through numerous changes over the years, from making arcade games, to making consoles, to making software for consoles, and more, Sega has been around for a while. However, some decisions have left the company vulnerable, and it’s future somewhat unknown. In an interview with The World Folio, Hajime Satomi, president and CEO of Sega Sammy Holdings Inc, talked about the future of the company, including a new take on the popular Sonic the Hedgehog franchise:
“Sega Sammy Group is currently planning with Sony Pictures to create a live-action and animation hybrid “Sonic the Hedgehog” movie scheduled for release in 2018. Like with this CG animation production, we would like to expand our business into other entertainment areas beyond what we are currently involved.”
He went on to note specifically the path the company will take going forward, including where its loyalties will in terms of development:
“The Sega brand first became famous as an arcade machine and then with the home video game consoles. The Sonic character was largely popular with those machines and consoles. Unfortunately, we eventually withdrew from the home video game console business. However, our name and brand is still out there because of the famous characters from people’s childhood. We would like to change, adjust or shift our product, brand and business with the current era to be a leader again in the future.”