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When a popular piece of media voluntarily uses a commercial product as a major part of its plot, it can be tempting for the company to ride that wave. There’s a right way and a wrong way to handle it, however. Right: Reese’s Pieces putting out vaguely alien-themed ads after ET developed a thing for them. Wrong: McDonalds attempting to rope in the Rick & Morty fanbase with about 70 available Szechuan Sauce packs nationwide.

Somewhere in the middle is this new Stranger Things card game that bears the official Eggo license. There are character cards with the images of your favorite Stranger Things characters (guess what, they DIDN’T forget Barb). The Upside Down and the Demogorgon are also involved somewhere. But mostly, you’ll be playing with waffles.

Play as your favorite characters from the hit NETFLIX Series STRANGER THINGS with the STRANGER THINGS: EGGO CARD GAME! To begin, players choose to play as Will, Mike, Lucas, Dustin, Eleven, Hopper, or Barb and draw four EGGO cards with a variety of suspenseful outcomes. Cards can either send a player’s character to the UPSIDE DOWN, make an opponent draw 2, reverse the order of play, summon the DEMOGORGON, or cause a rift that sends everyone who was RIGHT SIDE Up to the UPSIDE DOWN, and vice versa! To win and escape the UPSIDE DOWN, get rid of all your EGGO cards before the DEMOGORGON attacks or be toast! Game includes 106 EGGO-shaped game cards and 7 character cards.

stranger thingsThe package bears the sentence “Fortified with Eleven’s Vitamins,” which is so nonsensical I can’t help but laugh just thinking about it. I think it’s supposed to be a play on “eleven vitamins,” which I don’t think a toaster waffle is healthy enough to contain. But hey, Eleven doesn’t eat anything else, and she can flip cars with her mind. If that doesn’t sell Eggo I don’t know what will.

Hasbro Gaming will be shipping out Stranger Things: The Card Game later this fall, timed with the release of the second season.

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